Results that count

Omniso is a marketing agency built for e-commerce and transaction-driven businesses. We bring Performance, Insights and Tech together to turn better decisions into stronger execution and more profitable growth.

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Services

Better marketing takes more than media

Performance

Insights

Tech

Performance built around business value

We plan, run and optimise digital marketing around commercial outcomes rather than isolated platform KPIs. Revenue, orders and margins guide decisions whenever the data allows.

We manage paid search, paid social, programmatic, SEO, AI search, email and SMS across the customer journey. Strategic judgement and intelligent automation keep the work connected.

Budgets move as evidence changes. We shift investment towards the channels, campaigns and audiences most likely to create more business value.

Insights your business can act on with confidence

Insights goes beyond reporting. We connect marketing data with the commercial context behind it to answer questions that matter across your business.

Data from advertising platforms, analytics and internal systems comes together in one consistent view. Analysis, attribution and forecasting turn it into information your team can use.

This creates a clearer basis for decisions. You get better budget allocation, sharper priorities and more confidence about what to scale, change or stop.

Technology that moves the work forward

Tech is both a foundation and a service in its own right. We build tracking, product feeds, integrations, data flows and automation around real commercial needs.

Some solutions improve measurement and marketing performance. Others remove manual work, connect systems or give your team better tools and information.

We build solutions for long-term use. Each one is designed to be reliable, maintainable and ready to evolve as your needs change.

Media Strategy
Defines the role of each channel and where investment should go.

Campaign Management
Builds and runs campaigns with clear structure and continuous control.

Bid & Budget Optimisation
Improves budgets and bids based on profitability and opportunity.

Creative Development
Produces and improves ads based on what performs.

Search Optimisation
Improves visibility across organic search and AI search.

Conversion Optimisation
Improves landing pages and customer journeys.

Performance Analysis
Explains results and the factors behind them.

Commercial Analysis
Connects marketing to margins, pricing and business outcomes.

Market Intelligence
Builds understanding of demand, competitors and customer behaviour.

Creative Insights
Shows which messages, formats and ideas influence performance.

Forecasting
Estimates likely outcomes before investment decisions are made.

Impact Analysis
Measures the effect of tests, changes and completed actions.

Platform Architecture
Structures accounts and platforms for reliable and scalable work.

Browser and Server-Side Tracking
Builds reliable tracking across events, conversions and consent.

Feed Management
Structures and maintains product data for advertising and search.

Data Integrations
Connects platforms, sources and internal business data.

Web Implementation
Implements landing pages and technical SEO improvements.

Automation
Builds workflows and AI agents to monitor signals and perform tasks.

Performance

Insights

Tech

Performance built around business value

We plan, run and optimise digital marketing around commercial outcomes rather than isolated platform KPIs. Revenue, orders and margins guide decisions whenever the data allows.

We manage paid search, paid social, programmatic, SEO, AI search, email and SMS across the customer journey. Strategic judgement and intelligent automation keep the work connected.

Budgets move as evidence changes. We shift investment towards the channels, campaigns and audiences most likely to create more business value.

Insights your business can act on with confidence

Insights goes beyond reporting. We connect marketing data with the commercial context behind it to answer questions that matter across your business.

Data from advertising platforms, analytics and internal systems comes together in one consistent view. Analysis, attribution and forecasting turn it into information your team can use.

This creates a clearer basis for decisions. You get better budget allocation, sharper priorities and more confidence about what to scale, change or stop.

Technology that moves the work forward

Tech is both a foundation and a service in its own right. We build tracking, product feeds, integrations, data flows and automation around real commercial needs.

Some solutions improve measurement and marketing performance. Others remove manual work, connect systems or give your team better tools and information.

We build solutions for long-term use. Each one is designed to be reliable, maintainable and ready to evolve as your needs change.

Media Strategy
Defines the role of each channel and where investment should go.

Campaign Management
Builds and runs campaigns with clear structure and continuous control.

Bid & Budget Optimisation
Improves budgets and bids based on profitability and opportunity.

Creative Development
Produces and improves ads based on what performs.

Search Optimisation
Improves visibility across organic search and AI search.

Conversion Optimisation
Improves landing pages and customer journeys.

Performance Analysis
Explains results and the factors behind them.

Commercial Analysis
Connects marketing to margins, pricing and business outcomes.

Market Intelligence
Builds understanding of demand, competitors and customer behaviour.

Creative Insights
Shows which messages, formats and ideas influence performance.

Forecasting
Estimates likely outcomes before investment decisions are made.

Impact Analysis
Measures the effect of tests, changes and completed actions.

Platform Architecture
Structures accounts and platforms for reliable and scalable work.

Browser and Server-Side Tracking
Builds reliable tracking across events, conversions and consent.

Feed Management
Structures and maintains product data for advertising and search.

Data Integrations
Connects platforms, sources and internal business data.

Web Implementation
Implements landing pages and technical SEO improvements.

Automation
Builds workflows and AI agents to monitor signals and perform tasks.

Performance

Insights

Tech

Performance built around business value

We plan, run and optimise digital marketing around commercial outcomes rather than isolated platform KPIs. Revenue, orders and margins guide decisions whenever the data allows.

We manage paid search, paid social, programmatic, SEO, AI search, email and SMS across the customer journey. Strategic judgement and intelligent automation keep the work connected.

Budgets move as evidence changes. We shift investment towards the channels, campaigns and audiences most likely to create more business value.

Insights your business can act on with confidence

Insights goes beyond reporting. We connect marketing data with the commercial context behind it to answer questions that matter across your business.

Data from advertising platforms, analytics and internal systems comes together in one consistent view. Analysis, attribution and forecasting turn it into information your team can use.

This creates a clearer basis for decisions. You get better budget allocation, sharper priorities and more confidence about what to scale, change or stop.

Technology that moves the work forward

Tech is both a foundation and a service in its own right. We build tracking, product feeds, integrations, data flows and automation around real commercial needs.

Some solutions improve measurement and marketing performance. Others remove manual work, connect systems or give your team better tools and information.

We build solutions for long-term use. Each one is designed to be reliable, maintainable and ready to evolve as your needs change.

Media Strategy
Defines the role of each channel and where investment should go.

Campaign Management
Builds and runs campaigns with clear structure and continuous control.

Bid & Budget Optimisation
Improves budgets and bids based on profitability and opportunity.

Creative Development
Produces and improves ads based on what performs.

Search Optimisation
Improves visibility across organic search and AI search.

Conversion Optimisation
Improves landing pages and customer journeys.

Performance Analysis
Explains results and the factors behind them.

Commercial Analysis
Connects marketing to margins, pricing and business outcomes.

Market Intelligence
Builds understanding of demand, competitors and customer behaviour.

Creative Insights
Shows which messages, formats and ideas influence performance.

Forecasting
Estimates likely outcomes before investment decisions are made.

Impact Analysis
Measures the effect of tests, changes and completed actions.

Platform Architecture
Structures accounts and platforms for reliable and scalable work.

Browser and Server-Side Tracking
Builds reliable tracking across events, conversions and consent.

Feed Management
Structures and maintains product data for advertising and search.

Data Integrations
Connects platforms, sources and internal business data.

Web Implementation
Implements landing pages and technical SEO improvements.

Automation
Builds workflows and AI agents to monitor signals and perform tasks.

Platform

Where humans and AI get the full picture

Omniso 360 brings work, data and decisions together. You can follow progress, review results and collaborate with us in one place.

Our strategists use it to manage the work efficiently. Data, tasks, comments and decisions stay together instead of being spread across separate tools. Every connected data source, event and conversation adds to a fuller picture of your business.

This gives our strategists and AI agents the context they need to act in line with your goals. Whether the work is handled by a strategist, an AI agent or both, we set the direction and remain accountable. The result is less friction, better decisions and more value from your investment.

Omniso 360 brings work, data and decisions together. You can follow progress, review results and collaborate with us in one place.

Our strategists use it to manage the work efficiently. Data, tasks, comments and decisions stay together instead of being spread across separate tools. Every connected data source, event and conversation adds to a fuller picture of your business.

This gives our strategists and AI agents the context they need to act in line with your goals. Whether the work is handled by a strategist, an AI agent or both, we set the direction and remain accountable. The result is less friction, better decisions and more value from your investment.

Unified Dashboard
Marketing and commercial data from every connected source comes together in one shared view. We use it for optimisation and reporting while clients follow performance, progress and results.

Centralised Attribution
A consistent linear attribution model distributes credit across the full customer journey, recognising upper-funnel activity rather than assigning all value to the last click.

Optimisation Models
Each campaign follows a KPI, budget or profit optimisation model agreed with the client. 360 Insights shows how well it performs against the goal and conditions set for that model.

Business Context
Data, tasks, comments, approvals and decisions stay together. Strategists see the full picture while AI agents get the context they need to understand the business and act accordingly.

Task Management
One-off and recurring tasks can be assigned to a strategist, an AI agent or both. Ownership, progress and completed work remain visible to clients and strategists in 360.

Bird’s-Eye
360 provides a complete overview of each account, from results and current priorities to ongoing work and media spend. When media is purchased through Omniso, the available media credit is visible too.

integrations

Connected platforms

We work across the platforms that shape the customer journey. Their data comes together in Omniso 360, giving clients and strategists one consistent view of activity, performance and results.

Google Ads

Google Ads

Meta Ads

Meta Ads

TikTok Ads

TikTok Ads

Microsoft Advertising

Microsoft Advertising

LinkedIn Ads

LinkedIn Ads

Pinterest Ads

Pinterest Ads

Snapchat Ads

Snapchat Ads

X Ads

X Ads

Reddit Ads

Reddit Ads

Apple Search Ads

Apple Search Ads

BidTheatre

BidTheatre

Klaviyo

New!

OpenAI / ChatGPT Ads

New!

OpenAI / ChatGPT Ads

About

Strategy stays close to the work

Omniso is a marketing agency for e-commerce and transaction-driven businesses. We are built around strategists who stay involved from the first decision to the day-to-day work. The people shaping the direction also see what happens when it is put into practice.

When the work calls for expertise beyond our core team, we bring in consultants we know and trust. This lets us build the right team around each client while keeping the relationship direct.

Clients work directly with the people closest to the decisions, the data and the ongoing work. This creates clearer communication, faster learning and a shorter path from insight to action.

Founded in 2017

Business value first

E-commerce focus

6 strategists

Founded in 2017

Business value first

E-commerce focus

6 strategists

Could Omniso be the right fit?

Let’s talk through your goals and current setup.

Could Omniso be the right fit?

Let’s talk through your goals and current setup.

FAQ

Questions, answered

Answers to common questions about our services, our working model and the businesses we work best with.

Which companies does Omniso work best with?

Omniso works best with established e-commerce and transaction-driven businesses where online sales matter. We work with B2C, DTC and B2B retailers as well as wholesalers, marketplaces, subscription businesses, booking services and ticketing companies. There should be enough activity to learn from and relevant data to work with.

Is Omniso a performance marketing agency?

Performance marketing is one part of what we do. Omniso is a marketing agency built around three core areas: Performance, Insights and Tech. Together they connect acquisition, commercial intelligence and the infrastructure behind the work.

How do you approach profitability and growth?

ROAS remains an important measure, but maximising it in isolation can mean investing too little. When the data allows, we also use revenue, margins, break-even ROAS and marginal ROAS to determine how much can be invested profitably.

How do you approach profitability and growth?

We do not treat the highest possible ROAS as the goal by default. Where the data allows, revenue, orders, margins and break-even points help us judge whether more or less spend is likely to create greater commercial value.

How do you approach profitability and growth?

ROAS remains an important measure, but maximising it in isolation can mean investing too little. When the data allows, we also use revenue, margins, break-even ROAS and marginal ROAS to determine how much can be invested profitably.

How does Omniso 360 improve the work?

Omniso 360 keeps data, reporting, tasks, comments and decisions in one place. Strategists and AI agents work from the same business context. Tasks can be assigned to either or both while clients follow progress, review results and collaborate with us.

How are results tracked and measured?

Omniso 360 brings together data from advertising platforms and business systems. 360 Insights applies one centralised linear attribution model across connected channels alongside each platform’s own reporting. This gives upper-funnel activity a fairer role across the customer journey while keeping data gaps visible.

How are your fees structured?

Fees are usually based on a fixed monthly retainer. The exact setup depends on the channels, data, technical requirements and commercial priorities involved. This gives the team room to focus on continuous improvement rather than isolated tasks.

Want to discuss your setup?

Tell us where you are today and what you want to improve. We’ll take it from there.

Want to discuss your setup?

Tell us where you are today and what you want to improve. We’ll take it from there.

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© 2026 Omniso AB. All rights reserved.
© 2026 Omniso AB. All rights reserved.