TECH
Omniso launches its own CSS for greater control of Shopping
Omniso has launched an in-house CSS solution and become a Google CSS Partner. It gives our specialists more direct control of the Shopping infrastructure used in client delivery, without relying on a separate white-label CSS provider.
A more direct Shopping setup
Google’s CSS programme can affect how Shopping bids enter the auction, but the commercial impact depends on the setup and market conditions. Omniso CSS gives our specialists direct control of the infrastructure used to manage clients’ Shopping activity, without relying on a separate white-label provider.
What this changes:
Direct control of the CSS setup
Shopping infrastructure managed in-house
Closer coordination between feeds, campaigns and performance work
In-house infrastructure, no white-labelling
Omniso’s CSS infrastructure is developed in-house and does not use a white-label CSS provider. That gives our specialists direct control of the setup and lets us coordinate Shopping, feeds and performance work within the same delivery.
Building the CSS in-house keeps the Shopping setup close to the specialists managing feeds, campaigns and performance. It gives Omniso more direct control over the delivery for each client.
Axel Rochester, Partner at Omniso
Already active for our clients
For clients using Omniso CSS, the setup is managed by our specialists and integrated with the wider Shopping and feed work. This creates a more direct delivery without relying on a separate white-label CSS provider.
Get started with Omniso as your agency
Moving to Omniso CSS is handled as part of our Shopping and feed work. We support the connection, feed setup and ongoing optimisation, so the CSS setup is coordinated with your wider performance activity. Use the form below or contact me directly at filip@omniso.com and I’ll be happy to tell you more.