SOLUTIONS
How AI works at Omniso
Omniso uses AI to get more of the right work done. Some tasks are handled by AI agents. Others are handled by an AI agent and a strategist together. Client meetings, vision and leadership are led by people. Omniso 360 keeps the work connected.
Omniso 360 powers the work
Omniso 360 is not a self-service tool or a standalone platform built to solve one isolated problem. Its main role is to power the work Omniso does for its clients.
It keeps data, goals, tasks, comments, meeting notes, approvals, decisions and completed work together.
It also stores brand context such as tone of voice, visual principles and design rules.
This gives our AI agents the context they need to understand the business, the brand and the task. They can see what the client wants to achieve, what has already happened and which rules apply.
Work handled by AI
Some clearly defined tasks can run independently once their goals and guardrails are set.
For example, scheduled AI agents monitor whether the products driving campaign performance remain available. If an important product becomes unavailable, the agent assesses the impact, identifies the affected campaigns and creates a prioritised task in Omniso 360. The issue reaches the right person without anyone having to find or assess it manually.
Work handled by AI and a strategist
Advertising optimisation often combines AI with review from a strategist.
An AI agent analyses performance in Ads Manager using the context in Omniso 360. It considers the campaign’s goal, optimisation model and previous decisions before suggesting a change.
The strategist can approve, adjust or challenge the suggestion. The AI agent then carries out the agreed change and records it in Omniso 360.
Work led by people
Client meetings, discussions, vision and leadership are led by people.
AI can help prepare information, organise context and follow up on agreed actions. The relationship and direction are led by the Omniso team.
More of the right work
AI allows Omniso to do more for every client. Defined tasks happen faster and more consistently. Optimisation goes deeper and happens more often. Omniso 360 provides the context behind every action while our strategists provide the expertise and judgement. The result is marketing that learns faster and moves sooner. This gives our clients an advantage over competitors still operating at a slower pace.
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